• Civic Engagement &
    Voter Turnout

    Despite the overwhelming growth in Latino population and voter registration numbers, civic engagement and voting remains elusive in California and nationally. The exploding growth rate of the Latino population has created an enormous gap between traditional explanations of consumer and political behavior and what we are now experiencing nationally. Targeting Latino voters with an aggressive, well devised approach will increase civic engagement and voter turnout. An aggressive field approach combined with online advertising and social media will have a positive impact.
  • Civic Engagement &
    Voter Turnout

    Despite the overwhelming growth in Latino population and voter registration numbers, civic engagement and voting remains elusive in California and nationally. The exploding growth rate of the Latino population has created an enormous gap between traditional explanations of consumer and political behavior and what we are now experiencing nationally. Targeting Latino voters with an aggressive, well devised approach will increase civic engagement and voter turnout. An aggressive field approach combined with online advertising and social media will have a positive impact.
  • Civic Engagement &
    Voter Turnout

    Despite the overwhelming growth in Latino population and voter registration numbers, civic engagement and voting remains elusive in California and nationally. The exploding growth rate of the Latino population has created an enormous gap between traditional explanations of consumer and political behavior and what we are now experiencing nationally. Targeting Latino voters with an aggressive, well devised approach will increase civic engagement and voter turnout. An aggressive field approach combined with online advertising and social media will have a positive impact.
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ABOUT US

CIVICA is a statewide, nonpartisan nonprofit organization, whose purpose is to increase Latino community engagement and voter participation in California, regardless of party affiliation. Led by nonpartisan political campaign veterans, CIVICA is dedicated to increasing Latino voter turnout among low and moderate propensity Latino voters, beginning with the 2018 primary election. Nonpartisan, bicultural and bilingual, CIVICA is not a campaign, but a civic engagement effort aimed at substantially increasing Latino voter turnout regardless of party affiliation statewide. Our proven education and outreach approach will deliver results.

There is a growing and compelling interest to see a growth in the effort to inform and educate the Latino community nationally and in California. Over the long term, the growth of the Latino community will reshape the United States, from home-ownership and our economy, to the way in which policy issues like healthcare, education and retirement are treated.
 

 

By The Numbers

  • Presidential vs Gubernatorial

    Presidential vs Gubernatorial

    California voters – and Latino voters in particular – tend to turn out for Gubernatorial general elections at a significantly lower rate than presidential general elections.
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