CIVICA is focused on one mission: increase turnout among Latino voters in municipal, state and national elections.  In the 2014 midterm election, only 27% of eligible Latinos voted, compared with 46% of white voters and 41% of African Americans, according to U.S. Census data. Early projections for 2018 estimate Latinos in California will comprise about 16% of the total statewide voter turnout.

CIVICA is different in many ways. First, we focus on voter mobilization, not registration. Our emphasis is on fieldwork and social media over direct mail and television. And as a nonpartisan nonprofit, we are not candidate driven. The team at CIVICA is focused on one mission – increase Latino voter participation.

With myriad issues confronting the Latino community, CIVICA is working to increase civic participation and voter turnout. In fact, our charge is to change the voting practices among Latino voters by launching a multi-generational engagement to reverse the historical trend of Latino voters and achieve general election turnout numbers for all elections.