Mike Madrid is a nationally recognized expert on Latino voting trends. He graduated from the Edmund G. Walsh School of Foreign Service at Georgetown University in 1997, where he wrote his senior thesis on Latino politics and the perspective that politicization of emerging Latino voter groups in Southwestern states was unique in American history. The completion of his thesis became the basis for his pioneering work on Latino communications and outreach strategies in California, Texas, Florida and nationwide.

Madrid has served as the press secretary for the California Assembly Republican leader and political director for the California Republican Party.  In these roles, Madrid worked to develop and execute innovative Latino outreach and communications strategies. In 2001 Madrid was named one of America’s “Most Influential Hispanics” by Hispanic Business Magazine.  He is a regular commentator on Latino political issues in statewide and national media publications.

As a partner in the political research, data and consulting firm, GrassrootsLab, Madrid has developed new data and analytic approaches to political modeling. Madrid is a fellow at the Unruh Institute for Politics at USC and is a co-director of the Los Angeles / USC Times Poll. In 2013, Madrid was appointed to the Board of Directors of the American Association of Political Consultants (AAPC).